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The Brand Reputation Ranking is an index created through analysis of big brand data based on the finding that consumers’ online habits have a great influence on their brand consumption. Through individual analysis of 100 Idol Brand Reputation, they measure positive and negative evaluation, media interest, consumer interest and amount of communication through different indexes.

It is being monitored by the Korea Business Research Institute and can be accessed through their website.


Participation Index

Participation index measures the volume of searches an artist has.

  1. Search for BTS JIN and 방탄소년단 진 on different search engines.

  2. Stay on the page for at least 1-2 minutes.

  3. Scroll and browse on the page like you normally would.

  4. Do not exit the page immediately.

  5. You can do this once per hour.


Media Index

Media index measures the amount of news articles and comments an artist has.

  1. Like, recommend to front page, leave a comment and share articles to help in this index.

  2. Comments should include 방탄소년단 진.

  3. You can comment 3x per account.

  4. Do not use hashtags because it will be counted as spam.

  5. Voting is also important since winners of polls are highly publicized in articles, therefore helping with Brand Reputation Ranking.

*Notice: The comments section for articles has been turned off for now.

Communication Index

Communication index measures the amount of posts and comments on blogs, cafes and Q&A sections an artist has.

  1. Like and comment on Naver blogs mentioning BTS JIN.

  2. You can also help in this index by making your own Naver Blogs.

  3. Download Naver Blog app.

  4. Sign up or Log in with your Facebook, Twitter, Naver account.

  5. For the Naver Blog app: Click on MY then 🖊

  6. For the Naver app: Click on the 3 dashes in the top left corner then click "Blog" then MY then 🖊

  7. Include Jin’s hashtags: #BTS #KIMSEOKJIN #방탄소년단진 #BTSJIN #JIN #SEOKJIN #진 #김석진 #방탄진

  8. Your blogs must be set to public.

  9. You must include 방탄소년단 진 on both the title and the content.

  10. Select different attachments (pictures, gifs) for each blogs.

  11. You can create as many blogs as you can.

Community Index

Community index measures the number of times BTS JIN was mentioned on Social Media.

  1. Use Jin’s hashtags on your posts on different social media platforms like Facebook, Twitter and Instagram.

  2. Copy and paste: #방탄소년단진 #JIN #SEOKJIN #BTSJIN #KIMSEOKJIN #진 #김석진 #방탄진 @BTS_twt

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